Privacy Policy
Last updated: 2025-01-25
Who We Are
Our website address is: https://www.peterbjornandjohn.com. We are represented by the company Vill-A Management AB, based at Björngårdsgatan 3, 118 52 Stockholm, Sweden. You can contact us via email at info@itsvilla.com for questions regarding this policy.
What Personal Data We Collect and Why We Collect It
We collect limited information through Google Analytics and tools for tracking and analyzing visitor behavior for marketing purposes, such as Facebook Pixel and Google Ads.
Google Analytics
We collect anonymized information about visitors’ interactions with our website, such as pages visited, time spent on the site, and the type of device and browser used. The purpose of this collection is to improve the user experience and optimize website performance. No personal data is stored.
Newsletter via Brevo
If you subscribe to our newsletter, we collect your email address to send updates and marketing materials via Brevo. Brevo is a third-party email marketing provider we use to manage and distribute newsletters. Your email address will be stored in Brevo’s system and used for sending newsletters and marketing information. For more details on how Brevo handles your personal data, please refer to their Privacy Policy.
Cookies
Our website uses cookies to improve the user experience and collect anonymous analytics data through Google Analytics. These cookies do not collect any personally identifiable information, but you can block or delete them in your browser settings.
Google Analytics Cookies
These cookies are used to collect anonymous information about how visitors use the website, which helps us improve functionality and user-friendliness.
Marketing Tools (Facebook Pixel and Google Ads)
We use Facebook Pixel and Google Ads to collect information about visitors’ activity on our website. This information helps us create targeted ads and improve marketing strategies on these platforms. These tools may collect data about visited pages and user behavior to create effective ads and reports. For more details, refer to each platform’s policies: Facebook’s Privacy Policy and Google’s Privacy Policy.
Who We Share Your Data With
We do not share your personal data with any third parties. Google Analytics is used to collect anonymized data, but no personal information is sent or shared with them. If you subscribe to our newsletter via Brevo, your email address may be shared with Brevo for newsletter distribution.
How Long We Retain Your Data
Anonymized analytics data via Google Analytics is stored for up to 14 months for statistical purposes. Email addresses collected through our newsletter form are stored in Brevo’s system as long as you remain subscribed or until you unsubscribe.
Your Rights Over Your Data
You have the right to request a copy of the information we hold about you or to request that we delete your information. Since we do not store any personal data from website visitors, no such data falls under these rights.
Where Your Data Is Sent
Data from Google Analytics may be sent to Google’s servers, which could be located outside the European Union. Google Analytics complies with relevant data protection frameworks to ensure data protection according to EU standards. Data collected via Brevo is managed according to Brevo’s Privacy Policy, which may involve transfer to the United States.
Contact Information
For questions about this privacy policy, please contact us via email at: info@itsvilla.com